Federico Solmi- Now Playing
       
     
Federico Solmi- Now Playing
       
     
Federico Solmi- Now Playing

Excerpts from THE GREAT FARCE

If Innovation Foundation and Curator Jessica Rich are delighted to partner with the City of West Hollywood in presenting the work of Federico Solmi. THE GREAT FARCE is a series of site-specific digital films commissioned by the City of West Hollywood for the months of August and September 2018 on the tandem, 2-channel, digital billboard screens at both 8410 and 9039 Sunset Blvd. in West Hollywood. Federico Solmi’s Excerpts from THE GREAT FARCE airs at the top of each hour on the two screens at 8410 Sunset Blvd. and once every 15 minutes on the screens at 9039 Sunset Blvd. from 5am until 3am, August 1st-September 30th, 2018

Our political reality has become an eternal amusement theme park in Federico Solmi’s Excerpts from THE GREAT FARCE. Here, the world's leaders entertain, distract, and misdirect the world's population through spectacle. The videos are the result of Solmi’s elaborate creative process that combines traditional drawing and painting with gaming and digital technology. Scenes are recorded by an in-game camera. This first-person perspective affords us a garish hyper-realistic view that underscores every uncanny parallel Solmi makes to our current geopolitical funhouse.

Federico Solmi (Italy, 1973) is a multi-disciplinary artist based in New York. Using game engines, VR and artificial intelligence to create moving, painted worlds, Solmi exploits emerging technologies to reveal the hypocrisies in contemporary society. His work has been included in a number of international biennials, including: Open Spaces: A Kansas City Arts Experience (2018), the Beijing Media Art Biennale (2016), Frankfurt B3 Biennial of the Moving Image (2017 and 2015), the First Shenzhen Animation Biennial in China (2013), the 54th Venice Biennial (2011), and the SITE Santa Fe Biennial in New Mexico (2010). Federico Solmi is represented by Luis De Jesus Los Angeles.

In 2015, If Innovation Foundation began placing digital films at the HD digital billboards found at 8410 and 9039 Sunset Blvd., These collaborations with City’s Arts and Cultural Affairs Commission have manifested over 50 public art projects; and have also recently realized a sculpture in King’s Road Park and a series of murals in Plummer Park.